Van Cleef & Arpels – 8 Seconds of Luck

Posted by on Nov 11, 2013 | No Comments

Van Cleef & Arpels are setting luck in motion with their new campaign “8 Seconds of Luck”. Ever an elusive quality, and one that has always been near and dear to Van Cleef & Arpels, they’re looking to catch the proverbial lightning in a bottle with this new campaign by allowing users to send 8 second messages of luck to loved ones.

Put together from a selection of one-second micro-films, these user-generated videos embrace the theme of luck, while referencing materials from various iconic Van Cleef & Arpels collections. Users can also customize videos by adding personalized messages to loved ones. Check out Piccsy’s 8 second video, featuring four leaf clovers, birthday candles, lucky pennies, and other such luck-related imagery, complete with a special message of our very own.

Check out the campaign here and spread some luck.